Lead briefing
The growth rate of global e-commerce market transactions has slowed down, and consumers are becoming more rational, tending to spend on necessities and health categories. Platforms and brands need to adjust their strategies, focusing on high-growth categories and value propositions.
Read full storyA report by Public First commissioned by TikTok shows the platform's activity generated at least £10bn in GVA for the UK in 2025, sustained 153,000 jobs, and made TikTok Shop the fourth-largest beauty retailer in the country. Beauty sales soared 60% driven by live shopping and K-beauty trends.
Consumers are increasingly reliant on online markets, but as brands expand across multiple platforms, they must prioritize solving issues of fulfillment consistency and customer service to maintain trust and loyalty.
Under the trend of rational consumer spending, the total volume of global e-commerce has stabilized, but growth is shifting from all categories to key categories such as groceries, health and personal care. This article analyzes the market background, platform strategy adjustments, and future trends.
This article analyzes the success strategies of four Indian local brands, including Blue Tokai and Minimalist, in the digital retail sector, exploring how they adapt to changes in Indian consumer behavior, and the insights for foreign sellers.
According to a Salsify report, 25% of U.S. consumers expect to increase spending during the 2026 holiday season, 61% plan to shop on Cyber Monday, physical stores remain the primary channel for product discovery, AI tool usage has risen to 54%, and tariffs are prompting some consumers to prefer domestic goods.
AI search is reshaping the paths for e-commerce brand discovery and customer acquisition. The startup Lantern is betting on Generative Engine Optimization (GEO) to help brands gain higher visibility in AI recommendations like ChatGPT and Perplexity. This article analyzes the impact of the rise of GEO on the e-commerce ecosystem, changes in consumer behavior, and future trends.
During Amazon Prime Day in 2026, U.S. online retail spending increased by 9.3% year-over-year to $26.4 billion, approaching Black Friday levels. Discount levels remained steady, demand for high-end goods was strong, and BNPL orders grew by 9.5%.
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