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Seller Briefs

Practical briefs for marketplace sellers and retail operators tracking policy notices, account risks, category moves, and operating playbooks.

Seller Briefs
Seller Briefs

Vietnam's new e-commerce law takes effect: cross-border platforms and overseas sellers face stricter regulatory framework

Vietnam's National Assembly has passed the E-commerce Law, which will take effect in July 2026, systematically regulating cross-border e-commerce, live-streaming sales, and affiliate marketing for the first time. Foreign platforms must establish an entity in Vietnam or designate a representative, and overseas sellers bear the same responsibilities as local sellers. The law aims to strengthen consumer protection and provide a sustainable legal foundation for the growth of the digital economy.

Marcus Sterling6 min read
Seller Briefs

2026年中国跨境电商SaaS市场:从工具到基础设施的跃迁 Translation: China's Cross-border E-commerce SaaS Market in 2026: The Leap from Tools to Infrastructure

According to the latest report from iResearch, the scale of China's cross-border e-commerce exports continues to expand, driving rapid growth in the ERP SaaS industry. Against the backdrop of global trade restructuring and intensifying multi-platform competition, SaaS tools are evolving from singular efficiency tools into the "business brain" for sellers' globalization, advancing toward intelligent, localized, and industry-specific solutions. This article reviews the market backdrop, regional divergence, platform landscape shifts, and future trends to provide strategic reference for cross-border e-commerce practitioners.

Julian Hartmann6 min read
Seller Briefs

Cross-border E-commerce and Corporate Green Innovation: Empirical Findings from Chinese Listed Companies

A study based on data from Chinese listed companies from 2013-2023 found that participating in cross-border e-commerce significantly enhances corporate green innovation levels. The research operates through mechanisms such as alleviating financing constraints and promoting digital transformation, with the effect being particularly pronounced for companies in high-tech and heavily polluting industries.

Julian Hartmann4 min read
Seller Briefs

Platform Switching Tax: The Hidden Cost Paid by Multi-Platform Sellers

Multi-platform sellers switch between tools like Shopify, Amazon, and Instagram every day. It may seem efficient, but they are actually paying a high "platform switching tax." Research shows that each interruption takes 23 minutes to recover from, and workers waste a day each week switching between tools. This article analyzes the composition of this hidden cost and its impact on seller efficiency.

Marcus Sterling3 min read
Seller Briefs

Meituan, Taobao Instant Delivery, and JD Food sign a self-regulation pact to establish a cross-platform blacklist sharing mechanism.

Meituan, Taobao Instant Delivery, and JD Delivery signed the "Self-Discipline Convention on High-Quality Development and Food Safety in the Online Catering Industry" under the supervision of the Guangdong Provincial Market Supervision Bureau, establishing for the first time a cross-platform blacklist sharing mechanism, where severely violating merchants will face joint restrictions across all platforms. This move marks a shift in China's food delivery industry from passive compliance to active governance, and from scale expansion to quality prioritization.

Marcus Sterling4 min read
Seller Briefs

New European Return Regulations Are About to Take Effect: Compliance Pressure in Cross-Border Retail Is Shifting Toward Fulfillment Capability

Europe is about to require online retailers to make the returns process as easy as placing an order. This change is not only an upgrade in consumer protection, but is also reshaping the logic of fulfillment, refunds, and platform compliance in cross-border retail. For fashion and lifestyle brands, marketplace sellers, and UK and non-EU merchants selling into the EU, returns capability is becoming part of operational infrastructure.

Elena Tan8 min read