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Consumer Trends

China's live-streaming e-commerce market size reaches $900 billion, approaching the overall e-commerce scale of the United States.

According to the NIQ report, China's live-streaming e-commerce market is estimated to be worth approximately $900 billion in 2025, close to the total size of the U.S. e-commerce market. The Asia-Pacific region accounts for 55% of global e-commerce, but European and American consumers have not yet adopted social commerce and instant retail on a large scale.

Julian Hartmann3 min read
Global Commerce

25% of US consumers expect to increase holiday spending, Cyber Monday remains hot.

According to a Salsify report, 25% of U.S. consumers expect to increase spending during the 2026 holiday season, 61% plan to shop on Cyber Monday, physical stores remain the primary channel for product discovery, AI tool usage has risen to 54%, and tariffs are prompting some consumers to prefer domestic goods.

Julian Hartmann4 min read
Marketplaces

Consumer acceptance of online markets continues to grow: multi-platform layout and fulfillment challenges coexist.

A recent survey shows that 44% of consumers choose to purchase a new brand for the first time on online marketplaces such as Amazon or Walmart, and 38% of consumers use marketplace platforms more frequently than in 2025. However, fulfillment issues such as delivery delays, price differences, and stockouts remain prominent, with 53% of consumers abandoning brands due to unmet expedited shipping expectations.

Julian Hartmann3 min read
Global Commerce

AI Search Revolution: How E-commerce Brands Adapt to the Era of Generative Engine Optimization

AI search is reshaping the paths for e-commerce brand discovery and customer acquisition. The startup Lantern is betting on Generative Engine Optimization (GEO) to help brands gain higher visibility in AI recommendations like ChatGPT and Perplexity. This article analyzes the impact of the rise of GEO on the e-commerce ecosystem, changes in consumer behavior, and future trends.

David Chen3 min read
Consumer Trends

AI reshapes e-commerce search: Startup Lantern helps brands embrace the era of "generative engine optimization"

With the prevalence of AI-powered search, e-commerce brands are facing entirely new challenges in traffic acquisition. The startup Lantern has pivoted to focus on GEO (Generative Engine Optimization), helping brands secure product recommendations in AI tools like ChatGPT. This article analyzes how AI is transforming the search ecosystem, brand response strategies, and future industry trends.

Julian Hartmann4 min read
Logistics And Fulfillment

Double Tariff Trap: Return Risks for UK Cross-Border Retailers under the 2026 EU New Policy

Starting from July 2026, the EU will abolish the 150-euro duty-free threshold. When UK retailers sell goods to the EU, returns may trigger a second customs duty event, leading to a double customs duty risk. This article analyzes the impact of the new policy on cross-border retail and corresponding strategies.

Sarah Al-Fahad3 min read
Seller Briefs

Platform Switching Tax: The Hidden Cost Paid by Multi-Platform Sellers

Multi-platform sellers switch between tools like Shopify, Amazon, and Instagram every day. It may seem efficient, but they are actually paying a high "platform switching tax." Research shows that each interruption takes 23 minutes to recover from, and workers waste a day each week switching between tools. This article analyzes the composition of this hidden cost and its impact on seller efficiency.

Marcus Sterling3 min read
Consumer Trends

Social e-commerce grows 17% annually, far exceeding the overall e-commerce growth rate.

The latest research by American Express and Retail Economics shows that social commerce is growing at an annual rate of 17%, compared to just 3% for overall e-commerce. One in every 20 in-store sales is influenced by social content, and 46% of consumers trust brands discovered on social media. The trend of Gen Z and millennials chasing viral products is particularly prominent.

Julian Hartmann3 min read
Global Commerce

Has China's 618 shopping festival fallen out of favor?

CNBC reported that China's 618 shopping festival growth slowed to 11%, consumers are becoming more rational, and platform strategies are shifting to low prices and extended promotion periods. This article analyzes the changing trends of the 618 shopping festival and its implications for global e-commerce.

David Chen4 min read
Global Commerce

Survey shows: For American consumers, e-commerce has become the most common “side hustle” choice

Omnisend’s survey shows that, among the four countries of the US, UK, Canada, and Australia, e-commerce is the most common form of side hustle; in the United States, 41% of side hustlers make money through online sales or reselling goods, and the platform economy and consumer income pressure are reshaping the way people participate in digital commerce.

Sarah Al-Fahad8 min read
Logistics And Fulfillment

The global supply chain is being restructured: how cross-border e-commerce is adjusting under tariff pressure, nearshoring, and cold chain pressures

Tariffs, geopolitics, and transportation volatility are driving retail and e-commerce companies to restructure global supply chains. Nearshoring, multi-hub sourcing, distributed warehouse networks, and digital visibility are becoming new priorities for cross-border retail and fulfillment systems.

Marcus Sterling8 min read
Global Commerce

Brazil Ultra-Thin Panty Liner Market Observation: Import Dependence, Online Penetration, and Structural Changes in Women’s Care Consumption

The Brazil ultra-thin panty liner market is undergoing structural changes driven by growing health awareness, daily usage habits, and the expansion of e-commerce channels. This article, combined with an IndexBox report, analyzes import dependence, brand segmentation, DTC and subscription models, price pressure, and regional consumption differences.

David Chen9 min read