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TikTok Shop Profit Dilemma: The Arithmetic Behind Beauty Brands

Analyzing the profit pressure on beauty brands on TikTok Shop, and the cost structure among platform traffic, discounts, fulfillment, and advertising—plus why being able to sell does not necessarily mean being able to make money.

Sarah Al-Fahad4 min read
Global Commerce

The global supply chain is entering a phase of restructuring: cross-border retail, fulfillment networks, and cold chain logistics are all under pressure at the same time.

Trade barriers, geopolitical conflicts, weather disruptions, and cost fluctuations are reshaping the global e-commerce supply chain. Retailers and cross-border brands are accelerating regionalization, multi-hub, and digital deployments, with fulfillment, air freight, and cold chain becoming new focal points of competition.

David Chen9 min read