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From July 2026, the EU will cancel the 150 euro duty-free threshold and add a 3 euro tariff per item. UK retailers may trigger secondary tariffs when cross-border returns occur, leading to a surge in costs. Analyze compliance risks and response strategies.
From July 1, 2026, the EU will abolish the tariff exemption for parcels under €150, replacing it with a fixed tariff of €3 per item, and may impose additional processing fees. Multiple countries will simultaneously introduce local taxes and fees, increasing retailers' cross-border operational costs and compliance burdens.
Euromonitor reports that global retail growth will be only 2% in 2025, but e-commerce will contribute about 80% of the increment. Competition is shifting from expansion to control over pricing, visibility, and consumer decision-making. Geopolitical risks and AI-driven recommendation systems are reshaping the retail landscape.
Global retail growth has slowed, with e-commerce contributing 80% of the increment. Competition is shifting towards pricing, visibility, and control of consumer decision-making. Geopolitics and AI are reshaping the industry landscape.
Global retail growth is slowing, with e-commerce contributing 80% of the increment; competition is shifting towards pricing, visibility, and consumer decision control, as AI and supply chain restructuring reshape the industry landscape.
Tariffs, geopolitics, and transportation volatility are driving retail and e-commerce companies to restructure global supply chains. Nearshoring, multi-hub sourcing, distributed warehouse networks, and digital visibility are becoming new priorities for cross-border retail and fulfillment systems.