Channel
Signals from shoppers, categories, channels, pricing behavior, social commerce, loyalty programs, and changing digital purchase habits.
Mobile commerce is becoming the main channel for global e-commerce. This paper analyzes the impact of mobile shopping on consumer behavior, platform strategies, regional markets, and the future role of technologies such as AI and AR.
The global social commerce market is expected to grow from $1.39 trillion in 2024 to $6.77 trillion by 2035, with a compound annual growth rate of 15.47%. The article analyzes the platform landscape, consumer trends, and regional market changes.
According to a Market Research Future report, the global social commerce market size is expected to grow from $1.6 trillion in 2025 to $6.77 trillion by 2035, with a compound annual growth rate of 15.47%. This article analyzes core trends such as platform integration, influencer marketing, and mobile commerce, as well as regional market landscapes including North America and Asia-Pacific.
Deloitte's "2025 Digital Consumer Trends Report" shows that consumers in the UAE and Saudi Arabia are exhibiting notable changes in generative AI, social commerce, and digital behaviors, offering important insights for global e-commerce and retail technology.
Savvy research shows that nearly half of British Gen Z consumers have used TikTok Shop to shop in the past three months. Social commerce integrates discovery, entertainment, social proof, and instant purchases, reshaping young consumers' shopping decision paths.
According to the NIQ report, China's live-streaming e-commerce market is estimated to be worth approximately $900 billion in 2025, close to the total size of the U.S. e-commerce market. The Asia-Pacific region accounts for 55% of global e-commerce, but European and American consumers have not yet adopted social commerce and instant retail on a large scale.
With the integration of AI agent technology and social commerce, global retail is moving towards an intelligent ecosystem. The Asia-Pacific region leads in rapid commerce and social commerce, while the West dominates in retail media and AI personalization.
With the prevalence of AI-powered search, e-commerce brands are facing entirely new challenges in traffic acquisition. The startup Lantern has pivoted to focus on GEO (Generative Engine Optimization), helping brands secure product recommendations in AI tools like ChatGPT. This article analyzes how AI is transforming the search ecosystem, brand response strategies, and future industry trends.
The latest research by American Express and Retail Economics shows that social commerce is growing at an annual rate of 17%, compared to just 3% for overall e-commerce. One in every 20 in-store sales is influenced by social content, and 46% of consumers trust brands discovered on social media. The trend of Gen Z and millennials chasing viral products is particularly prominent.
Based on the latest retail consumer report, analyze industry trends under the economic pressure in 2026: the shift in consumer value orientation, the increased penetration of AI technology, and the restructuring of omnichannel strategies.
Global retail growth has slowed, with e-commerce contributing 80% of the increment. Competition is shifting towards pricing, visibility, and control of consumer decision-making. Geopolitics and AI are reshaping the industry landscape.
Social platforms are shifting from simple discovery channels to places that meet consumers’ needs for evaluation, comparison, and verification. AI search, user reviews, and creator content are reshaping the purchase path for high-ticket products.
Vinted’s latest impact report shows that 88% of members check the platform before considering the purchase of new fashion items. Secondhand trading is shifting from a supplementary option to a consumer entry point, influencing brand pricing, repeat purchases, and price perception.