According to the NIQ report, China's live-streaming e-commerce market is estimated to be worth approximately $900 billion in 2025, close to the total size of the U.S. e-commerce market. The Asia-Pacific region accounts for 55% of global e-commerce, but European and American consumers have not yet adopted social commerce and instant retail on a large scale.
New research reveals TikTok Shop has become the UK's fourth-largest beauty retailer, with category sales up 60%, contributing £10bn to the economy and supporting 153,000 jobs.
A recent survey shows that 44% of consumers choose to purchase a new brand for the first time on online marketplaces such as Amazon or Walmart, and 38% of consumers use marketplace platforms more frequently than in 2025. However, fulfillment issues such as delivery delays, price differences, and stockouts remain prominent, with 53% of consumers abandoning brands due to unmet expedited shipping expectations.
CMOs from brands such as Coach and American Eagle shared the digital platforms and tools they are currently most focused on, revealing changes in Gen Z consumer behavior and new applications of AI in marketing.
Multi-platform sellers switch between tools like Shopify, Amazon, and Instagram every day. It may seem efficient, but they are actually paying a high "platform switching tax." Research shows that each interruption takes 23 minutes to recover from, and workers waste a day each week switching between tools. This article analyzes the composition of this hidden cost and its impact on seller efficiency.
Omnisend’s survey shows that, among the four countries of the US, UK, Canada, and Australia, e-commerce is the most common form of side hustle; in the United States, 41% of side hustlers make money through online sales or reselling goods, and the platform economy and consumer income pressure are reshaping the way people participate in digital commerce.
Social platforms are shifting from simple discovery channels to places that meet consumers’ needs for evaluation, comparison, and verification. AI search, user reviews, and creator content are reshaping the purchase path for high-ticket products.
Analyzing the profit pressure on beauty brands on TikTok Shop, and the cost structure among platform traffic, discounts, fulfillment, and advertising—plus why being able to sell does not necessarily mean being able to make money.