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Even when expanding into retail, Shopify, and TikTok Shop, Amazon remains the core revenue source. This article examines the platform dependence and seller strategies behind this phenomenon.
According to the latest report, global e-commerce will exceed $8.1 trillion by 2026, with the mobile share rising to 79.1%. What changes do brands face? This article reviews 20 data points to provide strategic reference.
Vietnam's National Assembly has passed the E-commerce Law, which will take effect in July 2026, systematically regulating cross-border e-commerce, live-streaming sales, and affiliate marketing for the first time. Foreign platforms must establish an entity in Vietnam or designate a representative, and overseas sellers bear the same responsibilities as local sellers. The law aims to strengthen consumer protection and provide a sustainable legal foundation for the growth of the digital economy.
According to a Market Research Future report, the global social commerce market size is expected to grow from $1.6 trillion in 2025 to $6.77 trillion by 2035, with a compound annual growth rate of 15.47%. This article analyzes core trends such as platform integration, influencer marketing, and mobile commerce, as well as regional market landscapes including North America and Asia-Pacific.
A systematic review of 773 articles from 2000 to 2024 reveals the cultural influences on consumer trust in cross-border e-commerce and proposes a culturally adaptive trust framework, providing strategic references for global e-commerce platforms and brands.
This article, based on "9 Top Business Trends (2026)" published by Exploding Topics, analyzes the impact of trends such as generative AI, continued e-commerce growth, social commerce, 5G, sustainability, immersive technology, and last-mile delivery on global digital retail and cross-border e-commerce, and interprets changes in consumer behavior and the future direction of the market.
Based on nine major business trends in 2026, analyze the impact of generative AI, e-commerce growth, social commerce, sustainability, and logistics innovation on global digital retail.
According to the Frost & Sullivan whitepaper, China's cross-border WMS market is expected to achieve a compound annual growth rate of 22.6% from 2020 to 2025, with the industry CR5 exceeding 64%, and Lingxing WMS leading the market with a 33% share. The article analyzes the path of WMS evolving from a tool into an intelligent supply chain hub, as well as future trends.
Based on the 2025 GMV data of the world's major e-commerce platforms, this analysis examines the competitive landscape, regional characteristics, and future trends of ten leading platforms, including Amazon, Pinduoduo, and Douyin, providing a reference for cross-border sellers and industry researchers.
According to a Market Research Future report, the global e-commerce market size will reach $7.65 trillion in 2025 and is expected to grow to $19.83 trillion by 2035, with a compound annual growth rate of 10%. Mobile internet penetration, AI recommendations, DTC growth, and digital payments are the main drivers.
Based on the latest data, this article analyzes the penetration rate, scale, and consumer behavior of the world's largest e-commerce markets in 2025, covering key markets such as China, Indonesia, the United Kingdom, South Korea, and the United States, providing insights for cross-border retail and digital commerce practitioners.
Savvy research shows that nearly half of British Gen Z consumers have used TikTok Shop to shop in the past three months. Social commerce integrates discovery, entertainment, social proof, and instant purchases, reshaping young consumers' shopping decision paths.
According to the NIQ report, China's live-streaming e-commerce market is estimated to be worth approximately $900 billion in 2025, close to the total size of the U.S. e-commerce market. The Asia-Pacific region accounts for 55% of global e-commerce, but European and American consumers have not yet adopted social commerce and instant retail on a large scale.
New research reveals TikTok Shop has become the UK's fourth-largest beauty retailer, with category sales up 60%, contributing £10bn to the economy and supporting 153,000 jobs.
A recent survey shows that 44% of consumers choose to purchase a new brand for the first time on online marketplaces such as Amazon or Walmart, and 38% of consumers use marketplace platforms more frequently than in 2025. However, fulfillment issues such as delivery delays, price differences, and stockouts remain prominent, with 53% of consumers abandoning brands due to unmet expedited shipping expectations.
CMOs from brands such as Coach and American Eagle shared the digital platforms and tools they are currently most focused on, revealing changes in Gen Z consumer behavior and new applications of AI in marketing.
Multi-platform sellers switch between tools like Shopify, Amazon, and Instagram every day. It may seem efficient, but they are actually paying a high "platform switching tax." Research shows that each interruption takes 23 minutes to recover from, and workers waste a day each week switching between tools. This article analyzes the composition of this hidden cost and its impact on seller efficiency.
Omnisend’s survey shows that, among the four countries of the US, UK, Canada, and Australia, e-commerce is the most common form of side hustle; in the United States, 41% of side hustlers make money through online sales or reselling goods, and the platform economy and consumer income pressure are reshaping the way people participate in digital commerce.
Social platforms are shifting from simple discovery channels to places that meet consumers’ needs for evaluation, comparison, and verification. AI search, user reviews, and creator content are reshaping the purchase path for high-ticket products.
Analyzing the profit pressure on beauty brands on TikTok Shop, and the cost structure among platform traffic, discounts, fulfillment, and advertising—plus why being able to sell does not necessarily mean being able to make money.