Editor profile

Sarah Al-Fahad

Editor, Consumer Trends & Social Commerce

Sarah Al-Fahad monitors shifting consumer behavior and the rise of social commerce. She provides insights into mobile shopping trends and digital consumption patterns worldwide.

sarah.alfahad@digitalretailnews.com

Bylined articles

Global Commerce

How Four Indian Local Brands Win the Digital Retail Market

This article analyzes the success strategies of four Indian local brands, including Blue Tokai and Minimalist, in the digital retail sector, exploring how they adapt to changes in Indian consumer behavior, and the insights for foreign sellers.

Sarah Al-Fahad3 min read
Logistics And Fulfillment

Double Tariff Trap: Return Risks for UK Cross-Border Retailers under the 2026 EU New Policy

Starting from July 2026, the EU will abolish the 150-euro duty-free threshold. When UK retailers sell goods to the EU, returns may trigger a second customs duty event, leading to a double customs duty risk. This article analyzes the impact of the new policy on cross-border retail and corresponding strategies.

Sarah Al-Fahad3 min read
Logistics And Fulfillment

AI Empowers Storage and Logistics: ShipAndStorage.com Reports the Digital Retail Transformation Behind Demand Growth

As artificial intelligence and automation technologies permeate the logistics industry, ShipAndStorage.com reports a surge in demand for AI-enabled storage, moving, and logistics solutions. This article analyzes the impact of this trend on digital retail, consumer behavior, and the global e-commerce fulfillment system.

Sarah Al-Fahad4 min read
Global Commerce

Retail enters the era of "control economy": digital channels contribute 80% of growth, competition focus shifts to pricing and visibility

Euromonitor reports that global retail growth will be only 2% in 2025, but e-commerce will contribute about 80% of the increment. Competition is shifting from expansion to control over pricing, visibility, and consumer decision-making. Geopolitical risks and AI-driven recommendation systems are reshaping the retail landscape.

Sarah Al-Fahad4 min read
Global Commerce

Survey shows: For American consumers, e-commerce has become the most common “side hustle” choice

Omnisend’s survey shows that, among the four countries of the US, UK, Canada, and Australia, e-commerce is the most common form of side hustle; in the United States, 41% of side hustlers make money through online sales or reselling goods, and the platform economy and consumer income pressure are reshaping the way people participate in digital commerce.

Sarah Al-Fahad8 min read
Marketplaces

TikTok Shop Profit Dilemma: The Arithmetic Behind Beauty Brands

Analyzing the profit pressure on beauty brands on TikTok Shop, and the cost structure among platform traffic, discounts, fulfillment, and advertising—plus why being able to sell does not necessarily mean being able to make money.

Sarah Al-Fahad4 min read