Editor profile

Julian Hartmann

Editor, Logistics & Fulfillment

Julian Hartmann investigates the logistics infrastructure powering the digital economy. He reports on warehousing innovation, fulfillment efficiency, and global delivery networks.

julian.hartmann@digitalretailnews.com

Bylined articles

Consumer Trends

China's live-streaming e-commerce market size reaches $900 billion, approaching the overall e-commerce scale of the United States.

According to the NIQ report, China's live-streaming e-commerce market is estimated to be worth approximately $900 billion in 2025, close to the total size of the U.S. e-commerce market. The Asia-Pacific region accounts for 55% of global e-commerce, but European and American consumers have not yet adopted social commerce and instant retail on a large scale.

Julian Hartmann3 min read
Global Commerce

25% of US consumers expect to increase holiday spending, Cyber Monday remains hot.

According to a Salsify report, 25% of U.S. consumers expect to increase spending during the 2026 holiday season, 61% plan to shop on Cyber Monday, physical stores remain the primary channel for product discovery, AI tool usage has risen to 54%, and tariffs are prompting some consumers to prefer domestic goods.

Julian Hartmann4 min read
Marketplaces

Consumer acceptance of online markets continues to grow: multi-platform layout and fulfillment challenges coexist.

A recent survey shows that 44% of consumers choose to purchase a new brand for the first time on online marketplaces such as Amazon or Walmart, and 38% of consumers use marketplace platforms more frequently than in 2025. However, fulfillment issues such as delivery delays, price differences, and stockouts remain prominent, with 53% of consumers abandoning brands due to unmet expedited shipping expectations.

Julian Hartmann3 min read
Cross Border Retail

AI agents are reshaping e-commerce market power and brand visibility.

AI agents are moving from experimentation to execution, becoming a new e-commerce infrastructure by connecting real-time inventory, pricing, and payments through standardized protocols. This article analyzes research from PwC and the National Retail Federation (NRF), exploring how agent commerce is reshaping the retail power landscape and how brands can adapt to this change.

Julian Hartmann4 min read
Consumer Trends

AI reshapes e-commerce search: Startup Lantern helps brands embrace the era of "generative engine optimization"

With the prevalence of AI-powered search, e-commerce brands are facing entirely new challenges in traffic acquisition. The startup Lantern has pivoted to focus on GEO (Generative Engine Optimization), helping brands secure product recommendations in AI tools like ChatGPT. This article analyzes how AI is transforming the search ecosystem, brand response strategies, and future industry trends.

Julian Hartmann4 min read
Consumer Trends

Social e-commerce grows 17% annually, far exceeding the overall e-commerce growth rate.

The latest research by American Express and Retail Economics shows that social commerce is growing at an annual rate of 17%, compared to just 3% for overall e-commerce. One in every 20 in-store sales is influenced by social content, and 46% of consumers trust brands discovered on social media. The trend of Gen Z and millennials chasing viral products is particularly prominent.

Julian Hartmann3 min read
Cross Border Retail

China expands digital yuan application scenarios: from fiscal spending to cross-border trade, the payment system enters a new round of adjustment period

The People's Bank of China is promoting the expanded use of the digital yuan in scenarios such as lottery payments, fiscal disbursements, medical benefit distributions, green electricity charges, and cross-border trade. This shift is not only about changing payment tools, but also reflects China's long-term strategy in digital commerce, cross-border settlement, and monetary infrastructure.

Julian Hartmann8 min read