Editor profile
Senior Editor, Cross-Border Retail
Elena Tan specializes in cross-border retail strategies and market localization. Her work explores how global brands adapt their operations to reach international consumers.
elena.tan@digitalretailnews.comUnder the trend of rational consumer spending, the total volume of global e-commerce has stabilized, but growth is shifting from all categories to key categories such as groceries, health and personal care. This article analyzes the market background, platform strategy adjustments, and future trends.
Europe is about to require online retailers to make the returns process as easy as placing an order. This change is not only an upgrade in consumer protection, but is also reshaping the logic of fulfillment, refunds, and platform compliance in cross-border retail. For fashion and lifestyle brands, marketplace sellers, and UK and non-EU merchants selling into the EU, returns capability is becoming part of operational infrastructure.