Editor profile

David Chen

Senior Analyst, Marketplace Policy

David Chen delivers policy intelligence and operational updates for the global seller community. He tracks platform regulation changes and merchant ecosystem dynamics.

david.chen@digitalretailnews.com

Bylined articles

Global Commerce

AI Search Revolution: How E-commerce Brands Adapt to the Era of Generative Engine Optimization

AI search is reshaping the paths for e-commerce brand discovery and customer acquisition. The startup Lantern is betting on Generative Engine Optimization (GEO) to help brands gain higher visibility in AI recommendations like ChatGPT and Perplexity. This article analyzes the impact of the rise of GEO on the e-commerce ecosystem, changes in consumer behavior, and future trends.

David Chen3 min read
Global Commerce

Internationalization of Small US Retailers: Localization Strategies and the Path to Conversion

Global e-commerce market barriers are lowering, and small and medium-sized retailers in the US are accelerating their overseas expansion. However, relying solely on AI translation is not enough to win over overseas consumers. This article analyzes the key aspects of localization, including language adaptation, payment methods, image selection, and brand tone, to help brands build trust and improve conversion rates in new markets.

David Chen3 min read
Global Commerce

Has China's 618 shopping festival fallen out of favor?

CNBC reported that China's 618 shopping festival growth slowed to 11%, consumers are becoming more rational, and platform strategies are shifting to low prices and extended promotion periods. This article analyzes the changing trends of the 618 shopping festival and its implications for global e-commerce.

David Chen4 min read
Cross Border Retail

Jenni Kayne's International Expansion Strategy: A Global Growth Handbook for Building Independent Brands in Uncertain Markets

Under the backdrop of tariffs and geopolitical uncertainty, US lifestyle brand Jenni Kayne successfully expanded into Canada, Europe, Australia and New Zealand by testing demand, building cross-border infrastructure, and optimizing brand positioning. This article analyzes the insights of its low-risk expansion strategy for independent brands going global.

David Chen2 min read
Global Commerce

The global supply chain is entering a phase of restructuring: cross-border retail, fulfillment networks, and cold chain logistics are all under pressure at the same time.

Trade barriers, geopolitical conflicts, weather disruptions, and cost fluctuations are reshaping the global e-commerce supply chain. Retailers and cross-border brands are accelerating regionalization, multi-hub, and digital deployments, with fulfillment, air freight, and cold chain becoming new focal points of competition.

David Chen9 min read
Global Commerce

Brazil Ultra-Thin Panty Liner Market Observation: Import Dependence, Online Penetration, and Structural Changes in Women’s Care Consumption

The Brazil ultra-thin panty liner market is undergoing structural changes driven by growing health awareness, daily usage habits, and the expansion of e-commerce channels. This article, combined with an IndexBox report, analyzes import dependence, brand segmentation, DTC and subscription models, price pressure, and regional consumption differences.

David Chen9 min read